Online voucher code use grows 43% in 12 months

Everybody likes a good deal, especially online. It’s an important area for eCommerce shops that is often overlooked, especially by new shops. It’s a feature that can help increase sales in a competitive market and something we like to suggest for any of our clients. Magento comes with this basic functionality but it’s no one of it’s strengths out of the box, the good news is we can make modifications to greatly improve this feature for clients.

An independent survey of 1,000 consumers commissioned by reveals that the number of people who frequently seek out discounts when making purchases online grew by almost half over a 12 month period (from 23% in 2014 to 33% in 2015).

The findings also show that those who ‘always’ use a voucher code when shopping jumped by 70%, up to 17% of all consumers, while ‘regular’ users grew 27%, representing 16% of UK shoppers.

Meanwhile, the number of people who say they have never used an online discount dropped by 15% to just over a third (35%). 8% of those surveyed didn’t know what a voucher or discount code was; a slight decrease on 2014’s figure of 10%.