International Social Media gives you the advantage
Organizations that want to communicate information and/or sell products and services multi-language formats need to also consider multi-language social media. For example Canada has two official languages, giving the need to rolling out successful global search and social media marketing programs. We have learned just how powerfull it is to learn proven multi-lingual search and social media strategies to avoid pitfalls and practices to embrace.
This is a highly specialist area of social media optimization ( SMO) and something that gives us (and you) and advantage over others.